In an interview with Tim Cooper of Coffee or Die, Bottle Breacher founder and CEO Eli Crane recounts his story on the evolution of Bottle Breacher. From his early days of being dropped from SEAL training to upcoming ventures, Eli shares how he survived the grinders of SEAL training and the entrepreneur market.
To come back after the disappointment of initially failing SEAL training and face adversity takes two traits: resilience and a good attitude says Eli. But this doesn’t just apply to the military, he firmly believes this applies to anyone who wants to be successful in life. He notes the importance of accountability and learning what can be done better next time from your failed experiences.
He took these traits and applied them to business while still on active duty, launching Bottle Breacher with the help of his wife Jen from their one-car garage. Soon after, they wowed the Shark Tank directors and Sharks with their story, product, and most of all, sales numbers. While not selling a politically correct product occurred to them before going on the show, Eli attributes this happy ending to one reason: God.
Eli’s faith has carried him through every battlefield in the armed forces, business, and life. So what’s next for him? Read about it in the Coffee or Die article.